directed storytelling

Directed Storytelling is a form of qualitative research that is used to gain the true essence of a person’s experience other than an accurate representation of what actually happened. It gives the researcher the ability to acquire all the exact information that they need without placing the user through any lengthy research process.

It is important that the information used is accurate and non-biased, this means that the user’s opinions and views should not be clouding the data.

“Directed storytelling is commonly used to gather the true essence of an experience. Considering this any data gathered from this method is to be documented as the personal reflections of the individual participant only.”


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